Day 7 logo Characteristics:

Day 6 Pitch:

Day 5 market demographic:

Day 4 Good Brand:

Day 3 Rebrand Personality:

In the end I want sun-rype to be more open to trying new things, maybe a little exotic. More of a risk taker.

Day 2 Current Brand Personality:

To me Sun Rype would be a family guy that probably works at an orchard or something. He would not care a lot about looks, but about quality. He would be living in the past and be timid to accept change. Sun-rype needs a new look on the outside, but stay the same on the in side.